Following are the tips to get free downloads.
The way your app looks, the way it functions, and the platform that you launch it on, play a critical role in the app experience you are extending to the users. The customers today are demanding & impatient, which means you have to offer the best! Have you decided which platform would be better for your app?
App users today have high expectations. If the app experience is dissatisfactory, the users would abandon your app for its competitors.
One of the most important aspects that help a customer like or dislike a mobile app is its user interface.
The customers do not have patience or time for a shoddy looking app.
Whether it is the icon, app screenshots, the landing page, or a preview video, everything should be designed to appeal to the target user.
The next step is to design a strong UI, characterized by the following:
- First, it should be equally responsive on all devices
- Second, it must hook your customers from the word GO!
To develop your own app UI you need to get appropriate training and practice under credible guidance.
If you can’t do that, approach the industry experts to create an app that matches your requirements and delights the users.
Choice of platform is critical to the future success of your mobile app. In fact, you must decide which platform you want to build your app for even before you begin the actual development work.
There is no ‘correct’ choice here to this and answers would vary from app to app.
The best option would be to develop an app that is cross platform and cross device, thus extending a seamless and uniform user experience.
If you thought the only choices you had were Apple App Store and Google Play Store, we have something here for you! You can download a list of alternative app stores right here!
ASO means App Store Optimization. This is the process of improving the visibility of the mobile application in the App Store. Like SEO (Search Engine Optimization), this is for websites. ASO (App Store Optimization) for mobile applications.
It is natural to rely on the opinion of trusted ones. The real users’ opinion factors heavily in the decision of a user to download your app. So, you must make sure that the app is bug free, but also encourage app users to leave some positive reviews. Have you given this matter a thought yet?
Your app must be free of bugs and crashes, but to get high rankings on app stores, you’ve got to do something more!
Monitor your ratings on different app stores or other platforms.
Make sure that you know everything your customers say about it. This would tell you what is working, and what is not!
Customer feedback is instrumental. You must not only address their concerns, but also respond to them in a timely and satisfactory manner.
When the consumer feels heard, they would be inclined to give you a higher rating helping you rank higher, and eventually getting a higher number of installs.
The evolved consumer is not interested in an app that doesn’t pay attention to the experience they have.
When you have an engaged audience, you can go for in-app referrals. This strategy can radically boost up your app downloads when done right.
The human tendency to trust the opinion of real users who they know personally can play a big role here.
Identify an appealing incentive for the existing users and offer it in exchange for a referral or a social media share.
The best way to do this is by opting for a plug-and-play approach with an agency who would do this flawlessly and quickly while customizing it for you.
One more way to get positive trust value is applying for all the relevant awards that you are eligible for. When you win awards, you get media attention, further legitimizing you in the eyes of the prospects.
A unique technique that can get you a big spike in the number of app downloads, gets you great results. Burst campaigns have proven to be a great technique, especially in the initial stages where the number of app downloads you have is more critical than their quality. DO you know what a mobile app burst campaign is?
This essentially involves providing aggressive exposure to your app in a short time with the major intent of expanding the audience.
The burst campaigns are almost too good to be true!
Here, you aggressively buy a huge amount of paid media exposure for your app over a short period of time, typically between 24 to 72 hours depending on your budget.
Generally, this ‘burst’ results in a massive number of paid installs.
The initial paid installs might be questionable, but as your app ranking improves and the app becomes discoverable organically, the subsequent downloads improve in volume and in quality.
I must confess that Burst campaigns aren’t really a new concept, but it certainly has evolved to match the changes in the mobile apps ecosystem.
The market is really competitive today, and the ranking algorithms change intermittently. Naturally there has been a remarkable change in the nature of the burst campaigns as well.
The best way to implement a strong mobile app burst campaign is to purchase a huge chunk of contextual and available media inventory which, during the campaign would be at a larger volume and higher frequency than any app in your competition.
During the campaign, the quality of downloads isn’t of that big a significance, it is the numbers that matter (at the time). Here’s a really helpful video that’ll help you grab the concept better and start using it to increase your app installs.
If you are having a tough time finding the right kind of app promotion ad networks, here is a list of some of the good ones, just for you!
If no one knows about your app, no matter how good it is and how big of a difference it can bring to your lives, the app is not going to work! Get the word out, let people know, promote your app! It is important to formulate a strong marketing strategy for your app. What’s yours?
The bloggers or influencers are one of the fastest emerging media channels that have a huge reach!
Reach out to the relevant bloggers and encourage them to write about your app.
However, to really up your game, design a complete press kit for your app including the app icon, screenshots, a preview video, and a succinct company profile with relevant links.
Use this kit and tell a story about your app, and add a personal touch by referring to or quoting previous works.
While approaching a big player:
- Give them exclusivity by offering them fresh content first!
- Give them access to the beta version or a video, or any material
- Encourage them to share your app or give it a shout out on their channel.
You can also become a regular on forums like Quora or Reddit, and use them as a platform to share stories and details about your app.
Social media channels let you
- Share targeted content while building a strong customer relationship
- Let you stay in touch with the users, respond to them timely, and resolve any possible query
Now, I know you might be intimidated with the thought of coding and all the time that you might have to invest in integrating the social media feature in your app, but DIY app builders like appypie.com can help you do this in a jiffy.
Join popular Facebook groups that let you share and receive relevant content for your app while letting you publicize it and gauging your competition.
Make sure that you include in-app share intent in the process.
Attract users by giving them only those options that they prefer.
If you stuff too many options in there, you might overwhelm them
Establish your authority in the relevant industry while promoting your app.
Deliver talks, share your knowledge, and experience on every possible forum, whether it is a blog, a social media platform, or a traditional media channel.
You should also localize your app for reviewers in other languages (if it makes sense for you).
Define your USPs and highlight what sets you apart from the rest – this is your edge (promote it).
If you are at a loss about which groups to join, who to approach for an app review, where to find the right app marketing agencies, or the different award sites in context of your app, your search ends here! Download the entire list right here!